The concept for this design 'Rustic Earth' was all about creating a neutral, delicate vibe using natural materials, such as stoneware, wicker and glass. I also used dainty dried flowers to create a delicate feeling. I also added a pop of green to add some interest. To add some more softness, I also chose to add some curved shapes, so I designed a new stationery collection to help tie everything in together to compliment the look. You can take a look at the initial mood board below to see how the concept developed.